Daily Archives: November 20, 2024

The Future of Football: Personalization, Technology and the Player Revolution at its Core
The Future of Football: Personalization, Technology and the Player Revolution at its Core

Today’s football is going through a crucial moment in which more and more voices, such as Jorge Sampaoli, highlight the disconnection of footballers and the growing commercialization of the sport as threats to its collective essence. However, this disconnection is not only due to an excess of individualism or commercialism, but rather reflects a structural problem: the inability of many…

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