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Football and Cognition: The Link Between Mikel Arteta’s Thinking and the Pons Method

Football and Cognition: The Link Between Mikel Arteta’s Thinking and the Pons Method

Mikel Arteta’s approach to football, based on anticipation and automatisms generated by repetition, has a remarkable connection with the principles of the Pons Method. Arteta mentions how visualizing where teammates will be before receiving the ball simplifies the game and speeds up decision-making. This concept, which articulates the idea of game patterns and acquired habits, is one of the fundamental pillars of high-performance training.

It is surprising that, despite the closeness of some of his staff members to the Pons Method, Arteta has not yet explored this methodology in depth, as it could further enhance his style of play.

Automation and Visualization: Two Parallel Worlds

The Pons Method asserts that offensive and defensive automatisms are essential for creating game patterns that enable quick and effective responses on the field. Brain plasticity and the development of mirror neurons are key to this process, allowing players not only to react to immediate stimuli but also to anticipate plays by internalizing movements and positions through repetition.

Arteta’s analogy of reaching for a cup in the kitchen perfectly reflects this principle. Just as repeated actions in daily life generate automatic habits, in football, players must instinctively know where their teammates are. This ability not only speeds up transitions but also increases the pace of play, disrupting well-structured defenses.

Positional Empathy and Progressive Synchronization

One of the sub-principles of the Pons Method is positional empathy, where players develop an intuitive understanding of their teammates’ movements and positions. This creates a common tactical language, ensuring that all team members interpret the game in the same way.

This synchronization, the result of repetition and visual analysis of game patterns, is directly aligned with Arteta’s vision. Training sessions that incorporate play visualization, match analysis, and simulations of complex scenarios help automate responses, allowing players to act before the opponent can react.

Mental Connection as the Key to Success

Modern football goes beyond the physical and technical aspects; cognition and mental preparation are now equally crucial. The Pons Method addresses this by integrating applied neuroscience and fostering the creation of habits through visual repetition and practice. This type of training focuses on producing players who not only master technical actions but think faster and are better synchronized with the game model.

Invitation to Collaborate

I would love to introduce Mikel Arteta and his staff to the Pons Method, exploring the synergies between his philosophy and this innovative methodology. Combining both approaches could elevate the team’s performance, consolidate automatisms, and further strengthen the tactical identity of his players.

If there is interest in exploring these ideas, I would be delighted to collaborate and provide practical tools to facilitate the integration of the Pons Method into his project. There is much in common, and I am confident that this partnership could make a significant difference in the team’s success.

David Pons

Strengthening Relationships with Sponsors through the Pons Method: Innovation, Visibility and Tangible Results

Strengthening Relationships with Sponsors through the Pons Method: Innovation, Visibility and Tangible Results

In today’s sporting environment, marked by economic challenges and increasing competition to attract sponsors, football clubs and academies are constantly looking for new ways to offer added value. Maintaining strong relationships with sponsors goes beyond simply offering advertising space on shirts or billboards. It’s about creating innovative and personalized experiences that maximize visibility and return on investment.

The Pons Method, known for its revolutionary approach to football training, offers an innovative perspective that redefines the way sponsors interact with teams and players. Through the integration of technology, gamification and data analysis, the Pons Method not only improves sports performance, but also turns training into a continuous promotion platform.

  1. Integrated Advertising on Technological Panels: Constant Visibility
    One of the fundamental pillars of the Pons Method is the use of technological panels during training and matches. These panels are not only for sporting purposes, but also serve as dynamic spaces for the projection of sponsor advertisements and logos.

Rather than limiting sponsor visibility to the 90 minutes of a match, the Pons Method extends this exposure to every training session, warm-up and friendly match. Players constantly interact with these panels, ensuring that sponsor logos and messages are in the spotlight for much longer periods.

This approach transforms training into a visual spectacle that captures the attention of media, spectators and social media followers. By projecting content in real time, sponsors benefit from continuous and highly targeted exposure.

  1. Gamification: Creating Immersive Experiences
    Gamification is another key tool of the Pons Method that adds a new level of interaction between sponsors and the public. Through game dynamics integrated into training, players participate in exercises that include virtual challenges and competitions.

Each of these events can be sponsored or themed with a sponsor’s brand. For example:

Precision challenges sponsored by a technology brand.
Speed ​​competitions with prizes provided by an energy drink sponsor.
Not only does this incentivize players to improve their performance, but it also offers sponsors an opportunity to associate their image with key moments of team growth and success.

3. Big Data and Performance Analysis: Assessing Sponsor Impact
One of the greatest attractions of the Pons Method is its ability to collect and analyze data during each training session and match. Through Big Data tools, detailed reports are generated that reflect the progress of the players and the overall performance of the team.

These reports are not only useful for the coaching staff, but also represent a valuable marketing tool for sponsors. By demonstrating how the sponsor’s investment is contributing to the growth of the team and the development of the players, a relationship of transparency and mutual value is established.

For example, a technological sponsor could receive data on how its devices or programs influence the improvement of certain technical or physical skills of the players. These reports can be used in marketing campaigns or as part of corporate storytelling strategies.

  1. Training as a Spectacle: The Fusion of Entertainment and Sport
    Training, traditionally seen as a private activity, becomes a high-impact visual event thanks to the Pons Method. By opening certain sessions to the public or broadcasting them live on social media, sponsors gain visibility not only to stadium attendees, but also to a global audience.

In addition, recorded or live-streamed training sessions become reusable material for sponsoring brands, who can use this content for their own advertising campaigns. This level of exposure multiplies the return on investment, generating real and tangible value.

  1. Strengthening the Relationship with the Media and Press
    The use of technological panels and gamification not only attracts sponsors, but also media outlets interested in covering innovations within the sports field. Training sessions and matches that implement the Pons Method become news, providing sponsors with additional media coverage that further amplifies their visibility.

The media is constantly looking for innovative stories and the Pons Method offers an attractive narrative: a fusion of sport, technology and marketing that drives performance both on and off the field.

6. Differentiation and Perceived Value
In a market where sports sponsorships are increasingly competitive, differentiation is key. The Pons Method allows clubs to offer their sponsors something that goes beyond traditional options. The combination of high-performance training with innovative advertising spaces and cutting-edge technology positions the club or academy as a benchmark of modernity and professionalism.

This added value translates into longer-lasting sponsorship contracts with greater financial contributions, since sponsors perceive that their investment is not only reflected in visibility, but also in tangible growth of the team and the club.

Conclusion: The Future of Sports Sponsorship
The Pons Method not only transforms the way of training, but also revolutionizes the relationship between clubs and sponsors. By integrating advertising in interactive panels, gamifying training and using Big Data to generate value, a synergy is created between sports development and commercial objectives.

This innovative approach ensures that sponsors not only see an immediate return in terms of visibility, but also actively participate in the team’s growth process. In this way, the Pons Method not only contributes to sporting success, but also boosts the club’s economic development and sustainability.

The Challenge of Disconnection in Football: How the Pons Method Transforms Training into Real Results

The Challenge of Disconnection in Football: How the Pons Method Transforms Training into Real Results

The Pons Method effectively addresses one of the most common problems in football: the disconnection between training phases and the reality of the match.

Problem:

Many traditional training sessions do not faithfully reflect the situations that occur in real matches. Players can master technical exercises in a controlled environment, but they fail to transfer those skills to the field when pressure, time and space are limiting factors.

Pons Method Solution:

Specific and Fragmented Training.

This approach divides training into specific phases that accurately replicate match situations. The fragmentation methodology allows the game to be broken down into key moments (defensive, offensive and transitions) and trained separately, thus facilitating a better understanding and application in the real context of the game.

Argument and Persuasion:

The Pons Method not only identifies this problem, but offers a solution based on principles of neuroscience and progressive learning. Through the mirror methodology, visualization and observation are encouraged, using mirror neurons to improve performance. Players learn faster by seeing and replicating actions, ensuring greater internalization of game patterns.

Furthermore, the fragmentation of training does not involve a simple division of exercises, but a comprehensive strategy that advances from the individual to the collective, and from the analytical to the global. This process allows players to not only improve technically, but also develop positional empathy and a deep tactical understanding of the game model.

Benefits:

Realism in training: Players practice situations they will encounter in matches, which improves decision-making under pressure.

Adaptability and automation: Phased training allows for the creation of both offensive and defensive automatisms, facilitating quick and precise responses to different match scenarios.

Increased confidence: By replicating real match situations, players develop confidence in their skills and better understand their tactical role.

Better team cohesion: Specific training strengthens communication and synchronization between lines, generating a more organized team with a greater capacity to react in transitions.

Ultimately, the Pons Method not only solves the problem of disconnection between training and competitive reality, but also transforms each session into an accurate simulation of the match.

This methodology is designed to maximize individual and collective performance, ensuring that training is not an end in itself, but an effective means of improving performance on the field.

“Transforming Football Clubs: Strategic Alignment and Comprehensive Growth with the Pons Method”

“Transforming Football Clubs: Strategic Alignment and Comprehensive Growth with the Pons Method”

  1. Optimización de Datos y Rendimiento (Principio de Actualización Tecnológica Integral y Personalizada)
    El Método Pons destaca el uso de tecnología para el análisis táctico y la evaluación continua del rendimiento de los jugadores. Este enfoque puede extenderse al análisis de datos para mejorar la participación de los aficionados.

Aplicación Pons: Utilizar software especializado para recopilar y analizar datos de rendimiento, patrones de juego y también las interacciones de los aficionados. La integración de herramientas de análisis de datos permite optimizar tanto el rendimiento deportivo como las estrategias de marketing​​.

  1. Optimización de Infraestructura (Principio de Optimización de Recursos y Sostenibilidad Deportiva)
    El uso de estadios para eventos múltiples, como en el caso de Tottenham Hotspur, refleja el principio de optimización de recursos del Método Pons.

Aplicación Pons: Implementar un modelo de gestión que permita maximizar el uso de instalaciones deportivas, integrando actividades comunitarias, programas de formación y eventos empresariales.

Este principio está vinculado al uso eficiente de recursos físicos y financieros​.

  1. Academias y Formación Integral (Principio de Creación de Procesos Automatizados y Formación Específica del Jugador de Fútbol)
    El Método Pons enfatiza el desarrollo progresivo de jugadores, tanto en habilidades técnicas como en valores y carácter.

Aplicación Pons: Inspirarse en La Masia y adoptar programas de formación que no solo se enfoquen en el desarrollo deportivo, sino también en la educación y el crecimiento personal. Esto fortalece la identidad del club y crea embajadores a largo plazo​.

  1. Marca y Diversificación (Principio de Innovación en el Entrenamiento y Planificación Táctica)
    El Método Pons promueve la evaluación continua de nuevas metodologías y la integración de tecnología, lo que puede aplicarse al desarrollo de productos de marca y experiencias fuera del campo, como lo ha hecho la Juventus con el marketing de estilo de vida.

Aplicación Pons: Crear productos y servicios alineados con la identidad del club y las expectativas del mercado, buscando colaboraciones que extiendan la marca más allá del ámbito deportivo​​.

  1. Alineación Estratégica (Principio de Sincronización Progresiva del Modelo de Juego y Gestión por Procesos)
    Para que estas estrategias sean efectivas, el Método Pons subraya la importancia de alinear cada proceso con el modelo de juego y la visión general del club.

Aplicación Pons: Alinear la estrategia operativa y de negocios con las ambiciones deportivas. Implementar una gestión por procesos que permita optimizar todos los aspectos del club, desde el entrenamiento hasta las operaciones comerciales​​.

Resumen:
Los clubes de fútbol tienen el potencial de transformarse en entidades multifacéticas que generan valor constante. El Método Pons proporciona una hoja de ruta que combina tecnología, procesos optimizados y formación integral para maximizar el rendimiento dentro y fuera de la cancha. Este enfoque holístico impulsa el crecimiento sostenido y la relevancia del club en un entorno deportivo cada vez más competitivo.

Multi-Club Ownership (MCO) to the next level.

Multi-Club Ownership (MCO) to the next level.

The Pons Method could be a decisive factor in taking Multi-Club Ownership (MCO) systems to the next level. Its focus on end-to-end management, process automation and talent development fits perfectly with the need of these conglomerates to maximise player and team performance at multiple levels.

How does the Pons Method fit into the MCO?
Currently, many of these groups (City Football Group, Red Bull, 777 Partners) prioritise business and investments, but often lack a homogeneous methodology that ensures talent development consistently across all their clubs. The Pons Method offers a clear roadmap to correct this.

  1. Automation of Tactical and Technical Development (FPM Principle)
    Current Problem:

Players are sent from one club to another, but not always under the same methodology. This causes some not to adapt quickly to the new tactical or physical environment. Improvement with the Pons Method:
Offensive and Defensive Automation: Automated and transferable game patterns are created between clubs. This means that a player who is trained in South America can adapt without problems to the European team in the group, since the tactical concepts are the same.
Example: If Red Bull implemented the Pons Method, all its clubs (Salzburg, Leipzig, Bragantino) would play with automated offensive and defensive principles, facilitating the progression of promising young players.

  1. Specific Specialization and Synchronicity of the Technical Staff
    Current Problem:

Some clubs within the MCO have different standards of physical, tactical and medical preparation. The staff varies in quality, affecting the development of players.
Improvement with the Pons Method:
Subprinciple of Specific Specialization of the Technical Staff: Clear roles are assigned to each member of the technical staff with total specialization in their area.
Subprinciple of Progressive Synchronicity: All staff, from the youth team to the first team, work with the same principles and tactical language.
Tangible Example: City Football Group could ensure that all its clubs have a uniform approach to physical and tactical preparation, elevating long-term performance.

  1. Creating Football-Specific Rehabilitation Processes
    Current Problem:

Injured players often go through generic rehabilitation programs, delaying their competitive reintegration.
Improvement with the Pons Method:
Functional and Progressive Rehabilitation Sub-Principle: Players receive a rehabilitation program specifically designed for their tactical and physical role on the field.
Impact on the MCO:
Clubs can reduce the time that key players are out of action, maximizing their market value and avoiding depreciation.
Specialized rehabilitation centers are created within the MCO network, facilitating transcontinental recovery.

  1. Game Model Optimization and Predictive Analysis
    Current Problem:

Many clubs lack flexible game models and often the coach imposes his system without considering the players’ profiles.
Improvement with the Pons Method:
Rival-Based Adjustment Sub-Principle: The game model is analyzed and adapted based on the opposing team and the available strengths.
Predictive Analysis Sub-Principle: The Pons Method proposes the use of Big Data and simulations to anticipate opponent patterns and adjust tactics in real time.
Example: Red Bull could optimize its high pressing system based on predictions of the opponent’s performance, which would improve control of critical matches.

  1. Specific Fragmentation of Training
    Current Problem:

Training sessions are often generic or not adapted to the different phases of the game (attack, defense, transition).
Improvement with the Pons Method:
Phase-Fragmented Training Sub-Principle: Each training session is divided and focused on improving specific phases of the game, integrating real situations that players face on the field.
Example: City Football Group can establish specific training sessions for fast transitions or low block pressing, replicating common patterns in modern football.

  1. Sensory and Perceptual Integration (SPI)
    Current Problem:

Player development often focuses only on the physical and tactical, leaving aside perception and quick decision making.
Improvement with the Pons Method:
Subprinciple of Perception of the Environment and Visomotor Synchronization: Players train to improve their peripheral vision and tactical perception, increasing their performance under pressure.
Example: A young player sent to Girona (City Football Group) could receive specialized training in tactical perception and decision making, preparing him for a move to Manchester City.
Tangible Benefits for MCOs by Implementing the Pons Method:
Increased Player Value: Developing talent with advanced methodologies increases market value.

Smoother Player Transition: Players who change clubs within the MCO adapt quickly to the new environment.
Injury Reduction: Specific rehabilitation programs shorten the time off work.
Consistent Sporting Success: Tactical automation and staff development allow all clubs to compete at the highest level.
Clear Identity and Style: A uniform football identity is created throughout the network of clubs, similar to the famous “Barça DNA”.
Conclusion:
The Pons Method not only optimizes player development, but creates clear synergies in an MCO system, ensuring that each club contributes to the overall development of the group. Investing in this methodology would mean not only competing better on the sporting level, but multiplying the value of the most important assets: the players.

  1. Developing Talent from the Grassroots (Youth and Youth)
    Current Problem:

Many clubs within MCO systems do not fully utilize their academies or subsidiaries, and youth talents are not given clear opportunities to progress.
Often, there is a disconnect between the youth and first team, leading to losing players with potential.
Improvement with the Pons Method:

Sub-principle of Situational Transfer and Modular Training:
Young players receive training adapted to different game scenarios (possession, high pressing, transitions).
A clear progression path is created: from the academy to the first team or to other clubs in the group.
Example:
Red Bull can implement uniform training programs from the youth categories of Bragantino to Leipzig, ensuring that youngsters arrive at the first team with a complete tactical understanding.

  1. Mentality and Psychological Resilience
    Current Problem:

The mental aspect is often neglected in player development.
Young footballers, when moving from one club to another, may lose confidence or fail to adapt to the pressure of elite football.
Improvement with the Pons Method:

Subprinciple of Mental Strengthening Under Pressure and Visualisation of Successful Scenarios:
Players work on mental simulations of critical situations (penalties, close matches, comebacks).
Mental resilience is fostered with training that exposes the player to controlled high-pressure conditions.
Example:
City Football Group can use the PonsMethod to mentally prepare its young players in Girona, ensuring that they arrive at the first team ready to face big challenges.

  1. Coordination of Defensive and Offensive Roles (Line Synchronisation)
    Current Problem:

Young players often do not have clarity about their defensive or offensive roles in different formations, which affects collective play.
Improvement with the Pons Method:

Subprinciple of Alignment of the Game in Transition and Coordination of Lines:
Players learn to synchronize their movements with the different lines of the team (defense, midfield, attack).
Defensive and attacking patterns are created that adapt to the moment of the match and the tactical formation.
Example:
INEOS (Nice and Lausanne) can establish uniform tactical patterns, allowing full-backs or pivots to understand their roles in an automated way in any club of the group.

  1. Innovation and Predictive Analysis
    Current Problem:

Although many clubs use technology and data, there is no integrated structure that allows all clubs within the MCO to benefit from these analyses.
Improvement with the Pons Method:

Subprinciple of Using Data for Anticipation and Dynamic Tactical Adaptation:
Implement predictive analysis software in all clubs of the MCO.
Performance data is shared and analysed centrally, allowing for prediction of player development and anticipation of potential performance drops.
Example:
777 Partners could centralise data analysis for Genoa, Vasco da Gama and Standard Liège, allowing for internal transfers based on clear performance metrics.

  1. Synergy between Clubs (Staff and Players)
    Current Problem:

The different clubs within the MCO do not always have fluid communication or share technical and tactical resources.
Improvement with the Pons Method:

Subprinciple of Fluid Communication and Clarity of Roles in the Technical Staff:
A system is established where coaches and fitness trainers from all clubs collaborate on shared projects.
Coach exchanges are encouraged between clubs in the MCO so that everyone learns the global tactical model.
Example:
Eagle Football Holdings (Lyon, Botafogo, Crystal Palace) can send coaches and analysts between clubs, ensuring tactical coherence and uniform development of talent.

  1. Creating Individual Tactical Strengths
    Current Problem:

Young players are trained in a general way, but they are not given specific roles where they can excel more quickly.
Improvement with the Pons Method:

Subprinciple of Personalization of Tactical Training and Application in Real Situations:
Each player receives specific training to enhance his tactical strength (dribbling, aerial play, high pressing).
Training sessions focused on his weaknesses are established to improve overall performance.
Example:
A fast winger in Nice (INEOS) can receive specific training in dribbling and finishing to quickly adapt to the first team or be transferred to another club in the group.

Tangible Impact on the MCO: Clear Benefits with the Pons Method
Higher Return on Investment (ROI):
Young players develop faster and their market value increases.
Unnecessary signings are reduced thanks to the internal development of talent.
Widespread Sporting Success:
All clubs within the MCO compete with greater consistency.
A shared winning culture is created at all levels of the club.
Resource Optimization:
Centralization of data, staff and technology.
Adaptation time for players and coaches is reduced.
Global Reputation:
Clubs within the MCO become references for player development.
Investment in young talent improves the perception of the group in the global market.
The Pons Method offers a real competitive advantage to any MCO system, not only increasing the value of its players, but transforming the way clubs work and collaborate.

  1. Development of a Football DNA for the Group
    Current Problem:

Many MCO groups lack a clear tactical identity. Each club may have a different style of play, which makes it difficult to develop talent evenly and affects the integration of players between clubs.
Improvement with the Pons Method:

Subprinciple of Alignment of the Rhythm of Play and Positional Empathy:
A football DNA is established that defines how all clubs within the group play.
The style of play is adapted to the player’s strengths, but maintaining basic principles of possession, high pressure or fast transitions in all categories.
Example:
City Football Group could further consolidate its positional and offensive style of play in all its clubs. Thus, a player trained in Girona or Melbourne City can quickly integrate into Manchester City without wasting time in adaptation.

  1. Gamification and Internal Motivation
    Current Problem:

Club academies and subsidiaries often have repetitive and uninspiring training sessions, which can affect the motivation of young players.
Improvement with the Pons Method:

Subprinciple of Progressive Gamification and Playful Competition:
Training sessions incorporate elements of competition and reward, replicating real match situations and adding incentives for individual and collective performance.
Interactive panels, game simulators and technology are integrated to make training more dynamic.
Example:
In clubs such as Botafogo (Eagle Football Holdings), youth training sessions could include simulators that evaluate decision-making in real time, improving competitiveness and keeping motivation high.

  1. Specific Physical Preparation and Individual Adaptation
    Current Problem:

Physical preparation programs are often generic and not adapted to the individual needs of each player. This affects performance and increases the risk of injury.
Improvement with the Pons Method:

Subprinciple of Sustainable Individualisation of Training (SIT):
Each player receives fitness plans tailored to their tactical role (a full-back will have different needs than a midfielder).
Workload and fatigue are monitored to prevent injuries, ensuring that the player maintains peak performance throughout the season.
Example:
In Nice (INEOS), a full-back with a high match load could receive specific active recovery training, while a developing forward receives explosive strength sessions.

  1. Progression of Decision Making (Neuronal Plasticity and Mirror Neurons)
    Current Problem:

Many young players reach the first team with deficiencies in quick and accurate decision making, which limits their impact in elite competitions.
Improvement with the Pons Method:

Subprinciple of Mirror Neuron Stimulation and Neuronal Plasticity:
Players participate in visualisation and tactical simulation training to improve their decision making without the need to accumulate excessive minutes on the field.
Visual repetition and observation of game patterns accelerate your ability to respond in real situations.
Example:
A Vasco da Gama (777 Partners) player could view dozens of high-level matches, simulating decisions in different phases of the game, allowing him to adapt quickly when he moves up to a European club in the group.

  1. Optimizing Transition Play (Offensive and Defensive)
    Current Problem:

Most teams within the MCO do not work in a coordinated manner on rapid transitions, which generates weaknesses in defense and loss of offensive effectiveness.
Improvement with the Pons Method:

Subprinciple of Fragmentation of Transitions and Rapid Play:
Training sessions are fragmented to work exclusively on attack-defense transitions and vice versa, optimizing the team’s response speed in those critical moments.
Example:
RB Leipzig (Red Bull) could develop intensive transition sessions with Red Bull Salzburg players, ensuring that both clubs master high pressing and quick exits.

  1. Set Piece Optimization (Differential Factor in European Competition)
    Current Problem:

Set pieces are underused or poorly trained, which reduces scoring opportunities in key situations.
Improvement with the Pons Method:

Subprinciple of Scenario Analysis and Set Piece Automation:
Specific patterns of corners, fouls and penalties are created based on data analysis of the opponent.
Players practice in simulated scenarios that replicate high pressure situations (final minutes or tiebreakers).
Example:
Standard Liège (777 Partners) could specialize in offensive corner plays, becoming one of the most effective teams in set pieces within the group.

  1. Inclusion of Critical Scenario Simulation
    Current Problem:

Many clubs do not train critical situations such as playing with 10 players or coming back in the last minutes.
Improvement with the Pons Method:

Subprinciple of Simulation of Critical Scenarios:
Extreme situations are replicated during training sessions so that players learn to manage pressure and make quick decisions under stress.
Example:
Genoa (777 Partners) could implement sessions where they simulate being down 1-0 with 10 players, practicing comebacks and tight defense.
General Conclusion: A Quality Leap for the MCO
The Pons Method not only raises sports performance, but also creates a homogeneous and automated structure for the development of talent in all clubs within the MCO system.
🔹 Greater consistency in sports results.
🔹 Increase in the market value of players.
🔹 Reduction in adaptation times and injuries.
🔹 Strengthening of the group’s football identity.

In short, the Pons Method transforms the MCO from a network of clubs to a true global talent factory.

  1. Sustainability and Ethics in MCO Growth
    Current Issue:

The aggressive expansion of some MCOs can lead to criticism of unethical practices, such as exploiting smaller clubs or ignoring local needs.
In some cases, feeder clubs lose identity and become mere exporters of talent without a culture of their own.
Improvement with the Pons Method:

Subprinciple of Resource Optimization and Fair Play Education:
The Pons Method introduces sustainability and values ​​education programs, ensuring that clubs maintain their local identity and are aligned with an ethical development philosophy.
The development of local talent is promoted, balancing international recruitment with respect for the youth academy and the roots of the club.
Example:
Eagle Football Holdings could develop community integration programs in Botafogo and Lyon, ensuring that both clubs grow without losing their cultural essence.

  1. Creating Football Schools Under a Single Philosophy
    Current Problem:

Many MCOs have scattered youth academies, without a unified philosophy or standardized training processes.
Improvement with the Pons Method:

Subprinciple of Creating Unified Training Models:
A network of academies is established with the same training methodology, based on the automation of technical, tactical and physical processes.
The academies share talent assessment protocols, ensuring that players trained at any club in the group have a similar level of preparation.
Example:
City Football Group could implement a standardized global academy, with headquarters in Girona, Montevideo and Melbourne, ensuring that each academy functions as a reflection of the Manchester City training system.

  1. Creating Individualized Progression Lines for Players
    Current Problem:

Many players within MCO systems stagnate or do not receive enough opportunities in the first team, which slows down their development.
Improvement with the Pons Method:

Sub-principle of Integration of Individual Progress:
Each player receives a personalised career plan, which includes loans to specific MCO clubs where he can continue his development without being relegated to the bench.
Quarterly performance evaluations are carried out, adjusting the plan according to his progress and tactical needs.
Example:
INEOS could create plans for a Lausanne youth player to move to OGC Nice, with detailed monitoring to ensure playing time and constant physical/tactical development.

  1. Creation of a Technology Hub for All MCO Clubs
    Current Problem:

Data analysis, GPS and tactical tracking technology is not always available in all clubs in the same MCO, which creates inequalities.
Improvement with the Pons Method:

Sub-principle of Integration of Analysis Tools:
A centralised technology hub is created, where all MCO clubs access the same player analysis and evaluation tools.
This allows each player’s performance to be monitored in real time, sharing metrics

  1. Skill Transfer Between Clubs in the MCO
    Current Problem:

Talent is often wasted in a single role. A player can be used solely as a winger or full-back without exploring other skills.
Improvement with the Pons Method:

Subprinciple of Situational Skill Transfer:
Players are encouraged to train in multiple positions and roles, ensuring they can contribute in different tactical schemes.
Players rotate between clubs where they are trained in secondary roles (for example, a full-back as a centre-back or winger), increasing their tactical and market value.
Example:
City Football Group could train Melbourne City players in multiple positions, ensuring they can adapt to Girona or Troyes without losing effectiveness.
Ultimate Benefit: Consolidate a Global Model of Success
By integrating the Pons Method, MCO systems would not only gain sporting advantages, but would create a global factory of football talent.
🔹 Increased player value: Better development means higher sales and better performance.
🔹 Global competitiveness: All clubs within the MCO can compete at an elite level.
🔹 Resource optimization: Centralization of technology, staff and data.
🔹 Unique football identity: A homogeneous tactical DNA is established in all clubs.

The Pons Method not only improves sporting performance, but transforms the MCO into a self-sufficient ecosystem that generates talent, success and sustainable benefits over time.

  1. Implementation of Leadership Programs and Winning Culture
    Current Problem:

In many clubs within the MCO, there is a lack of solid leadership in the locker room or in the coaching staff, which affects collective performance at key moments.
Teams lack a shared culture of success, generating competitive inconsistencies.
Improvement with the Pons Method:

Subprinciple of Leadership and Strengthening the Collective Mentality:
Leadership programs are developed for key players and coaches, focusing on emotional management, decision-making and group cohesion.
The creation of leading captains in each club is encouraged, who become referents and transmitters of the MCO’s winning culture.
Emerging leaders rotate between clubs in the group, reinforcing the feeling of belonging and building a unified identity.
Example:
INEOS could implement a leadership program between Nice and Lausanne, where young captains and coaches are trained in leadership and management of sports crises to replicate it throughout the network of clubs.

  1. Creation of B and Subsidiary Teams with Real Competitive Models
    Current Problem:

Many B or subsidiary clubs function as training spaces, but they do not have enough competitiveness to prepare players for the first level.
Improvement with the Pons Method:

Subprinciple of Simulation of Real Competition in Subsidiaries:
B teams and subsidiaries are integrated into high-intensity competitions, where players train under conditions similar to those of the first team.
Internal tournaments are organized between subsidiaries of different clubs within the MCO, generating direct competition and international exposure for young talents.
Example:
Red Bull could organize subsidiary tournaments between Bragantino, Salzburg and Leipzig, promoting competition and direct progression of players towards the first team.

  1. Implementation of High Performance Centers for Recovery and Physical Optimization
    Current Problem:

Recovery from injuries and physical development is not standardized, and players take longer to return to their maximum level.
Improvement with the Pons Method:

Subprinciple of Specialized Recovery Centers (Biofeedback and Emotional Regulation):
Recovery and high performance centers are created exclusively for the MCO clubs.
These centres not only focus on physical rehabilitation, but also on emotional and mental regulation of players during the recovery process.
Neuroscience techniques are applied to accelerate post-injury mental recovery.
Example:
777 Partners could establish a high-performance centre in Europe, where players from Genoa, Hertha BSC and Standard Liège receive specialised recovery under a single model.

  1. Creating Critical Scenarios in Training
    Current Problem:

Players rarely train under conditions that simulate real critical moments, such as defending a minimal lead or coming back in the last minutes.
Improvement with the Pons Method:

Subprinciple of High Pressure Scenario Simulation:
Training sessions that replicate match scenarios under extreme pressure are incorporated.
This includes training where players defend with 10 players or practice set pieces with limited time.
Example:
City Football Group could implement these simulations in Girona or Troyes, ensuring that players are prepared for highly competitive scenarios when they arrive at Manchester City.

  1. Promoting Collective Play and Pattern Automation
    Current Problem:

Although some clubs share certain tactical principles, the automation of offensive and defensive patterns is not synchronized across the MCO network.
Improvement with the Pons Method:

Subprinciple of Automation of Offensive and Defensive Patterns:
Automated sequences of play are created that each club in the group trains regularly, ensuring a fluid progression of players from one team to the other.
Defense-attack transitions are practiced identically across all clubs, facilitating the integration of players at any level.
Example:
Red Bull could implement a pressing-after-loss pattern that all of its clubs practice, allowing any player from Salzburg, Bragantino, or Leipzig to immediately fit into the first team.

  1. Strategic Expansion into New Markets with Uniform Training
    Current Problem:

Expansion into new markets (South America, Asia, Africa) is not always accompanied by a homogeneous methodology, which affects the quality of locally trained talent.
Improvement with the Pons Method:

Sub-principle of Uniform Training in Emerging Markets:
Academies and teams are established with identical training to that of the main clubs in the MCO.
It is ensured that young players receive elite training from the beginning, facilitating their transition to European clubs.
Example:
INEOS could develop academies in Africa with European methodology, ensuring that players trained at Racing Abidjan are ready to integrate at Nice or Lausanne.

  1. Tangible Results and Return on Investment
    Final Benefit for the MCO with the Pons Method:

Incremental Value of Players:
Better trained players with greater tactical versatility will have a higher market value.
International Competitiveness:
Clubs within the MCO become globally competitive, successfully participating in international tournaments.
Long-Term Sustainability:
Developing internal talent reduces dependence on expensive signings and guarantees constant income from player sales.
Global Brand Strengthening:
Clubs within the MCO become associated with an elite training identity, attracting young players from around the world.
Conclusion: The Future of the MCO under the Pons Method
Implementing the Pons Method in a Multi-Club Ownership system transforms the network of clubs into an efficient and sustainable ecosystem, where talent flows, develops and generates tangible results both in sport and economic terms.
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The Power of Visual Feedback and AI in Modern Football

The Power of Visual Feedback and AI in Modern Football

The Pons Method and the AI ​​Revolution in Training

In modern football, where every detail can make the difference between victory and defeat, visual feedback has established itself as an essential tool in the development of players and teams.

David Pons, through his innovative Pons Method, has taken this practice to another level, merging neuroscience, technology and personalized training to maximize football performance.

The Science Behind Visual Feedback

The human brain has an extraordinary capacity to learn through observation.

This phenomenon, supported by the discovery of mirror neurons, shows that we not only learn by doing, but also by watching.

In football terms, this means that players can internalise movement patterns, tactics and behaviours simply by analysing repeated plays.

David Pons has integrated this scientific understanding into his methodology, using visual replays and simulations to speed up the learning process. Through match videos, post-match analysis and visual drills, players can spot errors, understand optimal movements and improve their decision-making on the pitch.

The Pons Method: Learning by Watching and Doing

Since its founding in 2015, the Pons Method has revolutionised training by combining business techniques with football preparation.

Pons has built a methodology based on active observation, where the analysis of visual patterns becomes the driving force behind tactical and technical learning.

Visual feedback, in this context, becomes a catalyst for performance. Coaches don’t just explain tactics, they show players concrete examples, allowing theory to be transformed into a visual experience.

By reviewing previous matches, identifying errors and reinforcing effective plays, teams achieve continuous and progressive improvement.

The Pons Method Institute: Training and Technology in Action

The Pons Method Institute not only trains players, but also trains coaches and technical staff. The key to the institute is to offer a visual library of knowledge, where each course, session and experience is documented and structured.

This approach goes beyond individual learning. David Pons understands that a coach is not only his experiences, but the result of all his accumulated experience.

The detailed documentation of his methods, exercises and discoveries allows artificial intelligence (AI) to transform that information into accessible and personalized tools for each player or team.

AI as an Extension of the Coach

Today, AI plays a crucial role in the development of sports strategies. Through the analysis of Big Data, artificial intelligence can evaluate hundreds of matches, identify hidden patterns and offer tactical solutions in real time.

The Pons Method draws on this technology, offering immediate responses tailored to the specific needs of each player.

Personalized chats powered by AI allow coaches to access recommendations based on the accumulated experience of Pons and other experts. This means that David Pons’ knowledge is not limited to his personal experience, but is multiplied and expanded through technology.

AI analyses match situations, cross-checks performance data and offers coaches precise solutions, speeding up the process of learning and tactical adaptation

The Coach of the Future: Documentation and Adaptability David Pons is clear: a coach must be able to document his knowledge and share it with technology. Those who rely only on their intuition or limited experience are destined to be left behind.

The future belongs to coaches who know how to systematize their ideas and turn them into accessible tools for their players.

The Pons Method reflects this vision. By drawing on the power of visual feedback, AI and detailed analysis, the coach becomes a multiplied figure, capable of directing with surgical precision and quickly adapting to any game scenario.

Conclusion: The Pons Method, AI and the Future of FootballThe combination of visual feedback, neuroscience and artificial intelligence is redefining modern football.

David Pons and his methodology lead this revolution, proving that learning by watching is as powerful as learning by doing.

The coach of the future will not only be the one with the most titles or experience, but the one who has been able to document, analyse and offer his knowledge at the service of technology.

The Pons Method is not just a training philosophy; it is a model of constant evolution, where each match is an opportunity to learn, improve and grow. The revolution is already underway.

The question is: Are you ready to be part of it?

The Need to Evolve Fragmented Training: Towards a More Realistic and Efficient Football

The Need to Evolve Fragmented Training: Towards a More Realistic and Efficient Football

The Need to Evolve Fragmented Training: Towards a More Realistic and Efficient Football and Modern football demands a constant evolution in training methodologies.

The physical, tactical and mental demands of this sport have grown exponentially, and coaches who cling to traditional practices run the risk of being left behind. This is where fragmented training – both individual and semi-collective – emerges as a key tool to maximize player performance, improve their decision-making ability and prepare them to face real match situations.Fragmented Training: More than a TrendFragmented training consists of dividing the game into its essential components:Offensive and defensive moments.

Quick transitions.Specific individual actions.Semi-collective tasks by lines or sectors of the field.This approach allows the player to hone his skills in contexts closer to those he will face in competition, moving away from generic exercises that do little to reflect the dynamics of the match. Fragmentation does not mean breaking down the essence of the game, but breaking it down to build a solid foundation, piece by piece, then integrating each element into a cohesive whole.

Why Bet on Fragmentation and Realism?

Comprehensive training, where the entire team performs the same task throughout the session, is still useful in certain phases of collective work. However, this model has obvious limitations:Lack of individual focus. Players do not have enough time to hone the skills they need in their specific position.Slower pace of learning. When training in large groups, contact time with the ball is reduced, which slows down individual progress.Little tactical specificity.

The situations that are worked on together do not always reflect the actual patterns of play that each line or player encounters on the field.Fragmented training corrects these points by offering more stimulus, more sequences, more patterns and a greater connection to the game model. By breaking the session into smaller, more specific blocks, players absorb concepts more quickly and effectively.Synergies and Patterns: Keys to Modern TrainingThe key to success in today’s football lies not only in individual skill, but in the player’s ability to synchronize with his teammates and adapt to collective needs. Therefore, semi-collective fragmented training becomes a vital tool.Training by lines and sectors.  Defenders, midfielders or forwards are worked on independently to reinforce automatisms and patterns specific to each phase of the game.Integration of sequences.  Passing, pressing and covering sequences are trained repeatedly, simulating real match situations.Creation of tactical synergies. Players learn to read the game and react in a coordinated manner with their teammates, promoting fluidity and collective understanding.This type of training allows the team to function as a well-adjusted organism, where each piece contributes to the success of the whole.

The Evolution of Modern Football Training

The Evolution of Modern Football Training

Training in modern football has evolved dramatically, leaving behind traditional practices and adopting comprehensive methodologies that consider not only the physical aspect, but also the mental, tactical and technical aspects of the player. In this context, the Pons Method has established itself as one of the most innovative and complete methodologies, capable of adapting and merging with other currents to maximize the performance and comprehensive development of footballers.

The Fundamental Pillar of the Pons Method: Fragmentation and Gradualization

The Pons Method is based on the principle of fragmentation and progressive gradualization processes. Training is not conceived as a sum of isolated exercises, but as a sequential process where each phase is built on the previous one. Through meticulous and analyzed planning, it is ensured that the player as an individual and the team as a whole develop, in addition to a plausible model in their skills, replicate sequences and patterns of play that lead to improving concepts, functions and positions on the field in an orderly manner, advancing from the simplest to the most complex.

This approach allows each aspect of the game to be broken down – whether technical, tactical or physical and psychological – and to work on it in a specific way before integrating it into collective scenarios. The result is a gradual improvement, where each player perfects their movements, decision-making and understanding of the game in a deep and lasting way.

Intelligent Repetition as the Key to Success

One of the key principles of the Pons Method is structured and meaningful repetition. Unlike traditional practices based on mere mechanical repetition, the Pons Method introduces a variety of stimuli andh scenarios, through the principle of specific training, that are real and not only reinforce technique, but also stimulate decision-making in competition-like conditions.

Repetition, in this case, not only strengthens technical skills, but also:

Increases concentration and attention span.

Strengthens the player’s confidence and self-esteem.

Generates automatic response patterns to high-pressure situations.

This process, supported by the concept of neuroplasticity, reinforces neural connections, allowing acquired skills to be consolidated and transferred to the competitive context in a natural and effective way.

Adaptability and Synergy with Other Methodologies

The true power of the Pons Method lies in its ability to adapt and complement other methodologies and training models. Unlike rigid approaches, the Pons Method understands that each team, league and football culture requires adjustments and customization.

Elements of the following can be incorporated:

Specific functional and physical training.

Tactical models based on possession or rapid transition.

Neuroscience applied to sport, such as the use of mirror neurons to improve anticipation and reading of the game.

Advanced data analysis and real-time feedback technologies.

This integration capability allows the Pons Method to not only improve individual performance, but also reinforce the collective game model of any team, adjusting to the specific needs of the coach and the competitive context.

Specific Game Fragmentation: From Training to Match

The Pons Method also introduces the concept of game fragmentation to facilitate the tactical and technical construction of players. This involves dividing the game into manageable units – attack, defense, transition and set pieces – and working on each of them in isolation before integrating them into global scenarios.

In this way, players not only perfect individual skills, but also understand how they fit into the collective gear. Segmented training allows errors to be corrected precisely, optimizing resources and maximizing efficiency in each session.

Automation and Transfer to the Real Game

The Pons Method incorporates automated processes that prepare the player to react quickly and effectively to different match situations. Through repetitive exercises and real game simulations, a direct transfer of the skills worked on to the competitive context is achieved.

The result is a player who not only responds well in training, but maintains the same level of precision and decision-making under the pressure of the match. This transfer of skills is what differentiates great players and teams, creating consistent and high performance throughout the season.

Building High Performance Teams

The Pons Method not only focuses on the individual player, but also addresses the construction of high performance teams. Through gamification, internal competition and the implementation of continuous analysis processes, the method seeks to create synergies between all team members. Between the entire technical staff, between the different methodologies, between the different technological tools.

This implies that training is not only based on improving individual skills, but on promoting:

Group cohesion.

Effective communication.

Shared tactical understanding.

Conclusion: A Model in Constant Evolution

The Pons Method represents a revolution in modern football training. Its comprehensive, fragmented and tiered approach offers a clear path towards developing complete players, capable of facing any challenge on the field.

By integrating with other methodologies and game models, the Pons Method not only reinforces the technical and tactical foundations, but also drives the physical and emotional growth of players. The result is a dynamic, adaptable and constantly evolving system, ready to respond to the demands of modern football and guarantee maximum performance at individual and collective level

David Pons

The Holy Grail of the Pons Method is the maximum optimization of individual collective interpretation through strategic simplicity and constant adaptation.

The Holy Grail of the Pons Method is the maximum optimization of individual collective interpretation through strategic simplicity and constant adaptation.

The Holy Grail of the Pons Method is the maximum optimization of individual collective interpretation through strategic simplicity and constant adaptation to the real work context. This idea is based on several fundamental pillars that define the essence of the Pons Method:

  1. Strategic simplicity: Making what seems complex easyThe Pons Method is committed to simplifying tactical and technical actions and convinced players to quickly understand their role and be able to execute it with precision and confidence.

The player is trained to master the fundamental concepts that protect the limits of complexity, which facilitates accelerated learning and allows intelligent adaptation to the competitive scenario.

  1. Training is based on real game situations, focusing on pressure zones, free spaces and key moments with offensive and defensive transitions. Players learn to make quick and efficient decisions in context, developing a natural tactical intelligence.
  2. Dynamism of individualization of the CollectiuEach player receives a piece of a collectible team. The Pons Method aims to maximize individual strengths by disconnecting the player from the team structure. This process allows for the creation of cohesive and competitive teams in which each player enters and performs his role optimally.
  3. Time Optimization and Training Process

The Pons Method is designed for the ability to generate quick results with fewer training resources. These are short but high-intensity sessions that integrate technical, tactical and physical aspects in a single exercise, which speeds up the milling process and optimizes overall performance.

  1. The decisive zone: the exploitation of the sword and the disorganization of the rival

One of the clauses is the constant work in pressure zones and spaces to take advantage of the rival’s disorganization. The Pons Method trains teams to better identify and attack more immediate spaces, generating situations of constant advantage. Ultimately, the Holy Grail of the Pons Method is to get teams to play with maximum efficiency, reducing errors and increasing decision-making capacity in critical situations, making the training process continue in the most effective way possible.

The Pons Method quote

The Pons Method quote

«Vision defines strategy,

strategy shapes training,

constant training forges patterns,

patterns consolidate the game model

and the game model writes the history of theclub.». 

The Pons MethodThis quote reflects the essence of the Pons Method, where each step in the process of training and football development is part of a larger mechanism.

It is not just about training skills, but about building a football identity that endures, transcends generations and leaves a legacy in the club’s DNA.